Far too often there is an "if we build it, they will come" mentality about web sites. Obviously, this is simply wishful thinking. Without an agressive marketing strategy, your web site will be about as effective as a beautiful, full-page magazine ad that you stick on the outside of your office door in the hope that someone will see it. Effective web marketing is a difficult task, and it takes someone who is willing to be involved in your site on an ongoing basis. If you aren't spending as much effort trying to increase the effectiveness of your site as you spend designing it, you are probably just wasting your time.

If You Market It, They Will Come
The point of marketing a web site is to increase it's effectiveness. A successful site is one that helps your business grow by attracting new customers and retaining them. The yardstick used most often to measure web marketing efforts is counting the number of and frequency of visitors to your site. This measurement is often called the hit rate of the site. A healthy hit rate means that a site is doing well. How high should your hit rate be for you to consider your marketing a success? That will vary depending on how a rise in hit rate correlates to a rise in growth for your business. For instance, a site for a business that sells widgets for five dollars each will need to attract a substantial number of new customers to see a significant rise in profits, while a company that sells luxury yachts for one million dollars each may be happy if they see only one or two additional sales each year as a result of their web site. In either case, the bottom line is the growth that your company sees as a result of your web site.

A successful marketing strategy positions your web site where your potential customers will find it. This is not an easy task, and despite what some people will try to tell you, there are no easy short cuts. One of the best ways to make sure your site gets noticed is to be featured in the top search engines. There is no one sure way to accomplish this, but with careful planning and monitoring, it's possible to attract thousands or even millions of visitors to your site through search engines listings. When you are looking for someone to submit your site to the search engines, look for quality, not quantity. The top twelve search engines account for over 98% of the total searches on the web! Submitting to the top 200 is usually just a waste of time and money.

Search engines are often the only aspect of web marketing that companies focus on, but there are many other marketing techniques that can be just as effective. Webbsite, Inc. will help you utilize all of the tools of the web marketing trade to ensure the effectiveness of your site. Our marketing strategy starts with some very effective search engine placement techniques, but it doesn't end there. Our years of experience enable us to bring many other techniques to bear to market your site more effectively than search engines alone. We also continually monitor and review your site to make sure you are getting the most out of your web site dollar.